17th of June 2008 New commercial advertisement for collection chocolate «Vernisazh».
In its anniversary 2008 year Krupskaya factory together with the Russian Museum has launched its commercial advertisement for collection chocolate «Vernisazh». Thus this event was dedicated not only to Krupskaya 70-years anniversary , but to Russian Museum 110-years anniversary as well. New series of «Vernisazh» chocolate — that is milk and bitter chocolate tablets with the weight of 90 to 200 grams with different original flavors. This new line is presented by package with the depiction of the following Russian painters pictures from the Russian museum exposition:
Karl Brullov, «Portrait of Grand Duchess Elena Pavlovna with the daughter Maria»
Karl Brullov, «Portrait of Shishmarevy sisters»
Vladimir Makovsky, «Portrait of Makovsky?s wife»
Valentin Serov, «Botkina Portrait»
Orest Kiprensky, «Portrai of Life-Guards colonel Davydov»
Boris Kustodiev, «Shaliapin Portrait»
Advertising Agency «Iskra» (Kiev) was creator of the commercial advertising idea, and shooting was made by producer Arian Besson (France).
Main Idea of the commercial is that collection chocolate «Vernisazh» is not only chocolate masterpiece created by Krupskaya factory, but it is also an opportunity to accustom to eternal art values. In TV commercial «Vernisazh» chocolate provides the main heroine with the wonderful traveling to the artistic world of the Russian museum, where classics is presented in the modern understanding, which means it becomes nearer and more clear.
The commercial shooting took place straight in the Russian Museum premises and in the process of shooting there were used originals of the paintings. That was the most complicated task in the process of all works because of the very tight timing and necessity of following the protective regime in the process of work with the paintings originals. Thus, for example, «Portrait of Life-Guards colonel Davydov» was delivered specially for the process of commercial movie taking from the Museum?s store rooms.
This commercial is planned to be shown on the main TV channels in such cities of the North-West Region of Russia as: Saint-Petersburg, Vologda, Arkhangelsk, Petrozavodsk, Murmansk, Velikiy Novgorod, Pskov, Kaliningrad, Cherepovets. This advertising campaign is a considerable support for factory entrance into the premium chocolate segment.
