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In Russia it is traditional to get «your sledge ready in summer», thus Krupskaya factory together with OJSC «Surgutneftegaz» have started their preparation to New Year celebrations already in spring time.
In the beginning of May Confectionary factory named after N. K. Krupskaya signed a Contract with one of the biggest Russian enterprise «Surgutneftegaz» on production and supply of the New Year gifts.
Production of New Year gifts — is an old tradition at Russian confectionary market. But if previously it was mainly purchased to be presented to children, nowadays they are requested by different categories of the customers. Sweet New Year gifts are purchased for friends and relatives, as well as for colleagues and partners.
Philip Wegh, General Director of Krupskaya confectionary factory: «Our new year gift has two peculiarities. On one hand — this is chocolate product of the best quality, on the other — this is original new year packaging. We steadily follow tendencies at the modern market trying to answer all the requests of our customers. The content of the present itself may by both standard and may be changeable according to the customer' s wish.»
OJSC «Confectionary factory named after N. K. Krupskaya» is not only the producer but it is also the packer and supplier of the New Year gifts. This makes it possible to keep control over the all stages of the New Year sets creation and guarantee the best quality! Moreover, absence of intermediates allows to escape additional costs and that makes it possible to support ideal balance between price and quality.
New Year gifts with interesting design and differentiated assortment — is one of the last years tendency. We notice also growing demand on New Year gifts in multifunctional packages, e. g. soft toys-rucksacks, bags, tin toy boxes and caskets, carbon fairy-tale houses with playing elements. Coming year symbols by Eastern horoscope also remain to be very popular, such as puppets, pigs, horses, etc.
Original New Year gifts produced at the factory are always very popular. New year sets for «Surgutneftegaz» will be made in a special holiday package, that will be interesting both for children and adults: this will be colorful soft tiger-toy.
Krupskaya Factory will produce over 81,0 tones of chocolate for «Surgutneftegaz», which is 68 000 New Year gifts! You only imagine — if the total population of the city is over 300 000 persons, it means that practically every family will get sweet set on the eve of the holiday.
From all our hearts we wish this picturesque Siberian city — Happy Sweet New Year!
About Krupskaya Factory
Confectionary factory named after N. K. Krupskaya, that was found in 1938, today is one of the leading confectionary enterprise in Russia specialized in chocolate products production. Krupskaya has over 280 SKUs which are represented by natural chocolate tablets, chocolate bars, loose chocolate sweets, chocolates in boxes and chocolate semi products for food industry. The company is market share leader in the North-West region of Russia and Number 2 player in chocolate bars. In 2006 Krupskaya was acquired by the Norwegian company Orkla, which is one of the largest listed companies in Norway. Orkla is a leading supplier of branded consumer goods to the Nordic market, and with strong local positions in Russia, India and parts of Central and Eastern Europe. Krupskaya employs — 900 persons.
About OJSC «Surgutneftegaz»
Open Joint Stock Company «Surgutneftegaz» — is one of the biggest Russian oil companies. Its sphere of activities surrounds exploring, construction and developing of oil and oil-gas deposits, gas and oil mining, production and sales of oil and petrochemistry products. Over 100 000 persons work at this enterprise.
For further comments, please contact:
Olga Agafonova, Krupskaya External Relations Manager
+7-911-925-2663
St. Petersburg, 22 June 2009
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